Allen S.

Professional background

I’m an entrepreneur, investor, community-builder, and advocate for Michigan’s craft beverage industry with over 25 years of experience in business development, project management, and operational strategy.

As the founder and owner of Wonderland Distilling Company in Muskegon, MI, I’ve built a brand that celebrates Michigan’s heritage — from our locally sourced spirits to the events and experiences we host. I also co-founded Burning Foot Beer Festival, one of the Midwest’s premier craft beer, art, and music events, and helped transition Taste of Muskegon to its original volunteer leadership through LAB Events Inc., where we continue to grow community-focused festivals.

Beyond Wonderland, I wear a few other hats:

U.S. Data Consulting – delivering over 25 years of POS and hospitality technology solutions, guiding businesses from blueprint to opening day with detail-oriented project management.

Tesseract Investments – managing a diverse portfolio of commercial properties with a focus on revitalizing local spaces and supporting small businesses.

RMA Capital Ventures – providing equipment leasing, financing solutions, and growth capital for small to mid-sized companies.

Big Dune Investments – my personal capital group, focused on investing in innovative ventures and community-driven projects.

I also serve on the board of the Michigan Craft Distillers Association, helping bridge the gap between local growers and craft producers and advancing the industry statewide.

Areas of Expertise

My passion lies in creating impact — for my team, my partners, and my community. Whether it’s developing new products, forging distribution partnerships, launching events, or mentoring entrepreneurs, I’m driven by a commitment to innovation, collaboration, and growth.